Marketing & Content

This section of the questionnaire is going to ask you for information regarding Marketing & Content of your new website. Please take about 5-10 minutes and write down anything you specifically want your website to be able to do from a marketing perspective. Hopefully, your business has already identified the following information, but if not, you will want to do so now:

Your Target Audience Demographic
Your Competition and their Website URLs
Your Primary Marketing Message
The Primary Action that Your Visitors Should Take
Links to Any Existing Videos, Testimonials, Guarantees or FAQs that your business already has in a digital format.
Any Promotional or Marketing Goals for Your Website

However, if you discover that you did need to find something during the questionnaire and caused a delay because you didn’t know you needed it, then please indicate that in the feedback section, so we can add that info here in the future. Thanks!

"*" indicates required fields

Step 1 of 5

20%

Name*

First Last

Email*

Please describe Your Target Audience:*

What types of visitors do you want to get? Who is your target audience? (age, education, and other demographics? Job status? Economic status? Role in the community?) Describe your ideal visitor as best you can.

Please Describe Any Secondary Audience:

What other visitors is your site going to get? Job seekers? Board members? Investors? Making sure your site can grow to accommodate future features is important. Thinking about those potential features before beginning the design process give you an added edge.

How technically savvy is your average visitor?*

They are Geeks!

Very Savvy

Average

Not technical at all

I don't really know.

Who are your competitors?*

Competitor Name

Website URL

Please list at least 3 of your top competitors and their full website address (ie. http://www.Competitor1.com)

What do you feel you do better than your competiton?*

Tell us why you, your products or your services are better than your competition (both online competitors and offline competition)

What do you feel your competitors do better than you?*

What is the main message or impression you want to communicate to your website visitors?*

What is the #1 action you want your visitors to take when visiting your site? What do you want the visitor to do when they get to your site? What are your goals for the web site in terms of visitor engagement?*

Please describe in detail the most important action you want your website visitors to take.

Why do you think people will visit your site? When people don’t know your company exists, why would they find you or happen upon your site? Why would they come back? If they do know your business, why would they take the time to visit your site?*

Please list ANY and all objections why someone might not do business with you.*

Objection:

Why:

Please list the main objections why someone might not choose to do business with you and why you believe they should. This is crucial, so take you time to think about it.

Are you currently promoting or marketing your existing website?*

Yes

If Yes, what current marketing methods is your business using to promote your current website?*

Print? (coupons, magazines, trade publications, newspapers, etc)

Television?

Direct Mail? (postcards, letters, etc)

Radio?

Search Engine Optimization? (SEO)

Pay Per Click (PPC- AdWords)

Daily Deal Sites? (Groupon, Living Social, etc)

Email Marketing (Newsletters, Tips, etc)

Social Media Marketing?

Social Advertising? (Facebook Ads, Twitter Ads, LinkedIn, etc)

Reputation Marketing?

Trade Shows? (or other live events)

Public Relations?

Video Marketing?

Mobile Marketing? (Text Messaging, etc)

Content Marketing? (Blogging, Infographics, etc)

Other? (call centers, outbound salespeople, etc)

Please check ALL that apply.

Are you currently doing any email marketing?*

Yes

If Yes, are you sending out a regular newsletter or promotion emails?*

Yes

If Yes to sending out regular newsletters or email, please list your current email marketing provider:*

Examples: Constant Contact, Aweber, GetResponse, Infusionsoft, etc. Use the + icon to add extra rows, in case your business uses multiple providers.

If No, then please explain why:*

Since your business isn't doing any email marketing, would you like our help to implement this CRITICAL element into your marketing?*

Yes, please. I know communication is very important.

No, I don't think it is necessary or important

Do you have any experience with professional copywriting?*

Yes

Do you have any specific content that is ready for your new website?*

Yes, I have existing content on my current website that can be used.

Yes, I have content, but it is not in digital format.

No, but I know exactly what I want to say

No, and I need help with creating content.

Do you have any existing videos that you would like to include in the website?*

Yes

Please list any links or URLs to the sites where your video(s) are located:

Use the + icon to add extra rows for additional links or information.

Do you offer any kind of performance, service, time and or product guarantee?*

Yes

If yes, please describe your guarantee(s) in detail below:

Then you are likely losing business to the competition.

In any financial transaction, the consumer understands there is risk involved. Your company's marketing should always try to identify these risks in advance, so you can reduce the level of perceived risk for your prospective client/customer/patient. It also fosters goodwill, trust, and credibility.

If your business doesn't offer this, then we can help you to craft a guarantee for your business without significantly increasing YOUR risk either.

This is just one reason why your decision to invest in our company to develop your website is a wise one! It's not just website development you purchased, but marketing and conversion strategy!

Do you have a list of Frequently Asked Questions (FAQ) for your business?*

Yes

If yes, please let us know where we can find your FAQs in digital format:*

Then you are likely losing business to the competition. Most FAQs are either objections or concerns about a prospect's own situation. By not addressing commonly asked questions, your potential client/customer/patient may not believe you can help them with their particular situation.

By identifying these, you greatly increase the likelihood of converting that prospect into a client/customer/patient.

The SECRET is HOW you address those questions, depending on WHAT SPECIFIC ACTION you want your prospect to take when visiting your site.

If your business does NOT address this, then we can help you to create an FAQ section in your site, if necessary.

This is just one reason why your decision to invest in our company to develop your website is a wise one! It's not just website development you purchased, but marketing and conversion strategy!

Do you have any existing client/customer/patient testimonials of any kind?*

Yes

Please provide details on where we can find your existing testimonials:*

Then you ARE losing business to the competition. In any financial transaction, the consumer understands there is risk involved. Your company's marketing should always try to identify these risks in advance, so you can reduce the level of perceived risk for your prospective client/customer/patient.

Testimonials are SOCIAL PROOF that your company provides quality products and/or services, which fosters goodwill, trust, and credibility.

The SECRET is HOW you acquire and create those testimonials, and depends on WHAT SPECIFIC ACTION you want your prospect to take when visiting your site.

If you wish to maximize your conversion rate, your business will NEED testimonials. We can either consult with you on how to do this as a part of your website development, or we can even provide this as an additional service.

This is just one reason why your decision to invest in our company to develop your website is a wise one! It's not just website development you purchased, but marketing and conversion strategy!

What are your goals for the web site in terms of popularity and virality? What type of exposure do you anticipate your website, when finished, should achieve?*

When your website is finished and launched, would you like us to promote your website with a professional Press Release for only $297, so that you get featured in Google News and get additional exposure to major media outlets?*

Yes, that sound good!

No, I don't think that is worth it.

I think the MARKETING & CONTENT section of the Website Development Questionnaire is comprehensive, effective, and efficient.

Strongly disagree	Disagree	Neutral	Agree	Strongly agree

Any Additional Comments or Feedback you'd like to Offer?*

We'd like to make this process as simple and as easy as possible. Please let us know how you think we can improve this questionnaire process! Or inform us of any questions you have about your site.